Target Markets for Different Companies Essay -- Corn Flakes, Disney Wo

Identify possible target markets for the interest productsA.Kelloggs edible feed FlakesC. Disney WorldB.Wilsons Tennis RacketsD. Diet PepsiA.Kelloggs Corn Flakes When I think about Kelloggs target market for their unmingled maize flakes to me the marketing is simple. A wholesome product for your family, a breakfast staple for many homes for many years. In recent years Kellogg has marketed corn flakes to the average American family of 4 or more with middle and upper berth middle class income, and a busy lifestyle. A big luck for them has been the fact that this generation of US consumers are concerned more than of any time about sinewy food, we also have very hectic lives. So touting corn flakes as a healthy breakfast that is quick is a perfect way to appeal to a variety of families. In 2012 they launched a campaign geared towards reminding consumers about the simplicity of the ingredients in their oldest brands, one of them corn flakes with only 4 ingredients. Jogging the m emories of consumers that they have always been a healthy, undemanding delicious choice for breakfast. Reiterating that this is not a new concept for Kelloggs, exactly one they have been valuing for 100 years. Communicating to families that they know the modern family has a busy life and not much time for a healthy breakfast, corn flakes satisfies that need. The colors they use on their corn flakes box notwithstanding accentuate this idea. The one-third colors green, red and icteric all set up different things to consumers. Green represents the environment, nature and organics. Red indicates energy, and a sense of urgency. Lastly, yellow signifies sunshine energy and happiness (Coffin, 2011). They also subtly target children with these three bright colors in a simple almos... ... a skunk option that is guilt free. They also push the fact that it tastes the kindred as regular Pepsi telling them they dont have to move over taste for lower calories like most diet products. Th e target women is in her 20s and 30s single, dating age so she watches her weight. Diet Pepsi is a great option for her at the bar as well. She is middle class to upper middle class in a city, and she has no children. She dates a lot and is outgoing, she drinks and eats diet products because like all women her age she wants to look good and dreads going up a puff size. Works CitedAECOM. (2013). Theme Park Attendance Report for 2012. Wikipedia.Coffin, D. (2011, November 14). Color psychological science and Online Marketing. Retrieved from www.practicalecommmerce.com http//www.practicalecommerce.com/articles/3166-Color-Psychology-and-Online-Marketing