PEST analysis †Public Bank Essay

number(a) The organisations annual report is evaluated(b) Market research and internet survey has been done to gather more information about the a la mode(p) news.(c) Interviews were held with suppliers, dealers, stuffs, nodes and the publics.FindingsAbout normal BankPublic Bank commenced business on 6 August 1966 and was listed on the Kuala Lumpur Stock Exchange (KLSE) on 6 April 1967. Public Bank remains a leading integrated fiscal conglomerate in Malaysia. With trust and strong support from the public and freight from its management and staff, the Public Bank root word remains focused on providing all aspects of banking and financing helps which include commercial banking, hire purchase, merchant banking, leasing and factoring, stock broking, sale of trust units and management of unit trusts, and related financial services such as nominees and trustee services, and investment holding.To further assure the Groups performance, Public Bank has begun to further rationalise it s Group operations after its successful acquisition and integration of the former hook Hua Bank in 2001. This systematization involves the privatisation of Public Finance to obtain economies of scale, improve cost efficiency and to enhance the market presence of the Group. This rationalisation also helps the Group to achieve its objective of being a pet one-stop financial service provider in Malaysia.The management and staff of the Public Bank Group are fully committed toachieve its corporeal vision of being ranked among the top 100 banks in the world. In 2002, Public Banks world ranking by The Banker amend to the 173rd position, up from 216th in the preceding year. A high standard of customer service is the hallmark of the Public Bank Group that puts it ahead of its competitors.The bank-wide ISO 90012000 support for the grooming of Customer Service at the Front Office in 2001 was a reaffirmation to ensure that courtesy, efficiency, accuracy, empathy, and integrity of custo mer service are upheld at all times throughout the Bank. Meeting quantitative service standards such as the 2-minute Standard Waiting Time and the 1-minute Standard impact Time for core transactions for greater customer convenience has make out the norm for the Group. To further enhance its customer service standards, ISO 90012000 certification for Provision of Customer Service in Loan Delivery has been secured for selected branches in 2002, and this ordain be extended to all branches in 2003.