Ihg’s Corporate Strategy: “The Winning Ways”

IHGs corporate dodging The agreeable shipway IHGs relegation statement is to become the superior company in the world through creating great hotels guests love. IHGs road map for growth is dependent on engagement and tall performance from the entire workforce. In collection to achieve this, IHG designed a set of judges, known as the winning ship canal. The winning ways serve as a road map, which enables IHG to reach their long-term vision. IHGs winning ways will act as the insertion for how they go about their business. More specifically, the winning ways ar wakeless to enhancing relationships with guests, colleagues and business owners.This new way of working will also jut out and drive the organizations growth. But what argon the winning ways and how exactly will one measure the dodgings achiever? The winning ways are as follows Do The Right liaison We aim to do what we believe is right and have the courage and judgment of conviction to put it into practice. We are honest and straightforward and see our decisions through. Show We premeditation We want to be a company that understands piles unavoidably better than anyone else in our industry. This means being sensitive to others, noticing the things that matter and winning responsibility for getting things right. Aim Higher We aim to be adjudge industry leaders, and have built a team of talented people who have a will to be the best. We strive for success and we value individuals who are always looking for better ways to do things. note Difference We believe it is the knowledge of our people that brings our brands to life. We do not overthrow a rigid, uniform view of the world. Our global strength comes from celebrating local differences, objet dart knowing that some things should be the same. Work Better Together We are at our best when we collaborate to form a powerful team.We discover to each other and combine our expertise to create a strong, focused, ancillary and trus ted team of people. The winning ways outline IHGs finis as being a world leading hotel group. This unique strategy has been rolled out across the entire group and in order to measure the success of the winning ways, employee satisfaction surveys are used. Basically, IHG acknowledges that their people are the most important element for success, because they are responsible for bringing IHGs brands (within IHG, there are seven hotel brands) to life for guests.IHG uses its winning ways strategy to put personnel in the spotlight and therefore making employees satisfied, in which they will portray their gratification towards guests. In conclusion, IHGs winning ways strategy is a smart, yet simple approach to reach their mission statement. The winning ways can also be referred to as their road map or bible to guide the hotel group towards their long-term vision. IHGs winning ways are how personnel should behave on a day-after-day basis a set of behaviors based on their values which is in the end absorbed by the entire workforce and transferred to the guests.By creating a reproducible and reliable workforce, IHG can be sure that their winning ways strategy is the perfect route to success, because after all, guest satisfaction is everything in the hotel industry. References Robert Dransfield (2001), bodily Strategy 1st edition, Guildford, England, Heinemann Laura Pratt (2011), Hotelier Magazine People Pleasers IHG Aims to Please as Pinnacles 2011 Company of the Year Allison Shirreffs (2011), Atlanta Business Chronicle InterContinental Hotels crowd Best places to work InterContinental Hotels Group corporate website http//www. ihgplc. com/index. asp pic