Mcdonalds Golden Arches Essay -- Argumentative Fast Food Essays

Mcdonalds Golden Arches When tumultuous fare comes to mind, one debased food mammoth comes to mind McDonalds. The imperial fast food giant can be linked visually to some(prenominal) stick outs, but namely its trademark golden arches. Other visual images, mainly for advertisement purposes, are also stamped into the minds of Americans associating the idea of burgers and fries with the ubiquitous franchise. However, the image displayed in the conviction Magazines September 30th 2002 swerve, is an image that is hard to line and, most importantly, is an image that is hardly a likeness to the icons imprinted in the minds of fast food lovers across the nation. The catchy illustration invades an article tentatively titled, dismiss McDonalds function Up? The draw portrays an obscenely rotund Ronald McDonald pacing stressfully on a treadmill. The editorial study is not for everyone to understand, yet it still seems to be generally humorous in its own context. At first glance, the cartoon seemingly pokes fun at the outgrowth obesity in America. This card is perhaps due to the rewarding conveniences of fast food. Unfortunately, the observation is in error beca spend the graphic is located in the Business section of Time Magazine, not the Health section. After reviewing the visual meticulously, the drawing proves to represent an issue that is not quite as literal as it may seem. The simply struggling Ronald McDonald depicted in the cartoon is making an honest approach to lose his weight, but he seems to have no real chance. It seems the terms is done for McDonalds and regardless of its efforts, McDonalds can not catch up to its growing competition.To begin with, the illustration is used in the business section. The intended interview for... ...tself, leaving McDonalds, with all its efforts, in the same place it starts. The editorial cartoon is alto set downher a reflection of ultimate failure as McDonalds attempts to get back on track and shape up.While distinguishable aspects can be observed from the editorial cartoon, one thing is clear, McDonalds has no chance. As the metaphorical McDonalds fights to regain its former glory, it is ultimately left trail in circles with no chance of making it to the finish line. The message is spare in the cartoon. Ronald McDonald, tired, worn out, and fat will inevitably end up in the same slump he started from. The perspective is conveyed plainly with the use of several visual metaphors and presentation. McDonalds seems to be losing the game it started itself.Works CitedEisenberg, Daniel. Can McDonalds Shape Up?. Time Magazine. Sept. 30, 2002. p52-57.