Innovation of Toyota in Hybrid

Toyota intro Lecturer Dr. Barbara Igel Group members Mr. Nguyen Hoang Hai Ms. Pham Thi Thu Hoai Ms. Kieu Phuong Ly 1 Toyota Introduction Established 28 swaggering 1937 Entrepreneur Mr. Kiichiro Toyoda Total unit sold (up to July 2012) 200mil automobiles Company achievement ? convergence development motivation ?Extraordinary capability to manage large & worldwide product development portfolio ?Launch more new vehicles than competitors ?Consistently own winners ?Continuous innovation and development 2 Prius XW10 the first-year Toyotas crossbreed was given to the market in December 1997 3 Prius XW10 he first Toyotas hybrid was given to the market in December 1997 The car can run by both the gasoline and electricity 4 Differences Regular Car Hybrid Car Gasoline Gasoline & electricity CO2 emissions Less CO2 emissions Noise Silence powering High go off consumption Low fuel consumption 5 Green Prius draw your gas last longer, attain your save last longer and Make your dream c omes true 6 The first generation An Architecture calculative Product Prius XW10 7 What kind of innovation in nth Generations of Toyota Prius? Prius V Prius C Prius Plug -in Incremental innovation products 8 Competitive AdvantageProduct tuition Strategy Process Goals 9 Product development strategy ? Conceiving & designing news cars ? Durability & Reliability ? Increase capital investment & shorter R&D cycles ? Reduce market risk 10 Product exploitation Process ? Fine balance between shusa program leader & bucho structural leader ? Parallel-path development, manage design and engineering trade-offs, and ensure flexibility (Apollo 11) ? right-hand(a) relationship with suppliers 11 Product Development Process (cont) ? Focus on collaboration and process ? Capturing and sharing the friendship experience ? Monozukuri (making products) approach shot irectly from hitozukuri (making quite a little) 12 Product Development Goals Focus on product value which perceived by customers Produ ct Value fling Product Cost 13 PRIUS THE LEADER OF HYBRID CARS PRIUS Toyota Time of gross sales Models Sold units (at the end of september 2012) INSIGHT Honda 1997 1999 5 (with three generation) 2 (with two generation) 2,804,900 1,000,000 14 Solution adopted by the companion starting time (Dehoff K. & Loehr J. , 2007, Innovation Ability) 15 Innovation Framework (Igel B. , 2012, Innovation & Techno entrepreneurship course) 16 inauguration (Dehoff K. & Loehr J. , 2007, Innovation Ability) 17Reasons ? Thick history development culture ? Toyota Way people is the heart and soul & is the determinant of best practice approach 18 Reasons ? Shusa program manager ? bucho functional manger ? Balancing authority ? culture the program success goal sharing broadly through the company 19 Reasons ? Forward & back up solution are real simultaneously ? Ensure timeline schedule ? polish better product by making innovation familiar 20 Reasons ? Investing the innovative capacities to longterm suppliers ? socialization collectivism, long-term thinking, uncertain avoidance HIGH 21 Reasons Capturing & sharing knowledge and experience, making it available ? Management by means not by results ? Culture better product by making innovation everyday 22 Reasons ? making product emanate from making people ? Culture People is the heart & soul of Toyota the life of employees together with the life of the company. 23 Reasons ? Strong ? Core values ? Personal accountability ? Continuous procession ? Collaboration ? Elimination of waste 24 Source (Dehoff K. & Loehr J. , 2007, Innovation Ability) 25 Apply in Vietnam? ?No 26 Source (Dehoff K. & Loehr J. , 2007, Innovation Ability) 27 28