Internship Final Paper Essay

IntroductionGetting an internship abide garter students to keep out what they loss to do with their future occupational groups. (Internship.) As a devise student, I was perpetually interested in the publication or cartridge clip persistence and I now want to have a life history in the department of a way of life magazine. Seeking a writing-related internship in the expressive style industry will fulfill my interests. It was very fortunate for me to uprise across sell convention as they were curious for intern. They were looking for an intern to support their products with smart capability focused on global sell innovation, growth and strategy as easily as course forecast. I am glad that I had found a internship that offers a contend and was a perfect match for my carg atomic round 53r coating.When I started to study my headmaster degree in way of life and got to know more about the personal manner industry, I realized that there were a variety of interest ing jobs. air emptors and row forecasters are some of them. In the retail industry, a buyer is an individual who selects what items will be stocked in a store, base on the p exitictions about what will be popular with shoppers. (Loxley) retail buyers commonly work closely with designers and their designated sales representatives and attend trade fairs, wholesale showrooms and way shows to observe trends. As for trend forecasters, the goal is to identify a trend years before it comes to fruition, and to break down the context of that trend for those who dont have time to travel the world searching for inspiration. (Scully & Cobb 43) These twain jobs might be seen as fancy jobs which include a fold of traveling and shopping around the world. In fact, scouring cultural blushts, contrive shows, trade shows, and designer showrooms in search of the Next Big topic must have some degree of difficluty reality. I was interested in both careers of buyers and trend forecasters and I wanted to explore these two jobs during in my summer internship.retail crowd is an agency of consultants and E- victimizeing for mode and retial business. They offer counsels and courses such(prenominal) as buying, market, and greaseing for any business starter. (Retail ) To fulfill the nub of their product, they needed some one and only(a) who could tell interesting stories about their clients. It was a s hale experience to work with Retail concourse because not only did I have the chance to understand the business status of flair, I in like manner get to improve on my creative writing skills. This summer internship helped me to puddle up my resume and enriched my knowledge of retail business.History of Retail AssemblyAs the namesake, Retail Assembly is a group of top educational and retail professionals gathered together, developing fundamental online courses and news for the industry.(Who) Retail Assembly is the up-to-the-minute source of education for those who are seeking a career in make, and those who are looking to supplement their knowledge in the fashion and business field. The website offers a selection of courses and workshops, from Fashion Buying, Branding and selling to harvest-feast Development and Retail Math. (Bajaja 55) Catering to busy schedules, the courses are taught with online approaches by professionals who are soon active in fashion and creative businesses. The pop of Retail Assembly is that self-learning is a lifestyle and the courses are very on the table to access at anytime and anywhere.Jennifer Pilkington, a graduate from Ryersons fashion marketing program, launched Retail Assembly in 2007 after years spent marketing and fashion buying for big companies in Canada. Jennifer has had a career in buying and product development that spans from highlife to sports. She has worked for Canadas greatest retailers in the countrys outgo cities Aritzia in Vancouver, Holt Renfrew in Toronto, and Garage in Montreal. ( volu me) She wasnt ceaselessly interested in fashion solely she was always interested in design, burnish and shape. During her second year of fashion student at Ryerson, she obtained an internship at Holt Renfrew. It was an eye-opening experience when she started to work at their corporal offices. There was so a lot passion injected into fashion by much intelligence.The concept of merging E-learning with current and update industrynews was innate(p) after Jennifer Pilkington left her buying job at the Bay. (Bajaja 54) She felt cross and wanted to gain her team a good opportunity to learn on the job and progress. There was a lot going on in terms of learning really niche things. Jennifer found that textbooks were always a little bit stale, not really current or reflective of the marketplace. It was really important to consider time constraints and flexibility for a functional person whom had left the school life. The people who are working(a) in the industry come from great PR fir ms, advertising and social media companies as well as towering academic background. (Tiu) They either exitd the content or input. Every single course was designed by the contri hardlyions of dual people. This ensured that each course reflected the scope of the industry. By bringing in a lot of people who have worked in the industry to look at each and every course, the content of the news was unbiased and fully structured. Moreover, Retail Assembly has people come from boutiques and also corporate levels who are currently working in the industry. It creates space for new instructors to come in and contri alonee.Internship acquire GoalAs contributors for the blog of Retail Asembly, interns have to offer latest Canadian retail & fashion news and an in depth depth psychology of business model and marketing strategy, which are related to the main courses provided by Retail Assembly. I am also incharge of the colour forecast, style analysis, ravisher trend and China scoop.To reach the goal of being a brand content intern, I have to create headlines, crawl news feeds, kindle and write stories to blog, suggest or develop and edit campaign pen content. Furthermore, I need to contribute to the broader content and social media strategies as well as contribute to the media monitoring report. I have also fey on the topic in marketing strategy of luxury and high street brands. For example, the shifting guidance of LVMH and Coach, as well as H&Ms move on sustainability and celebreity collaboration. Additionally, I had a complete discussion of how various brands, including Celine, J Crew, and Gap are using colour blocking as their main design concept.Colour forecasting is a global career that focuses on approaching colour trends.(Scully & Cobb ) A fashion forecaster predicts the colors, fabrics and styles that will be presented on the data track and in the stores for the upcoming seasons. The predicted concept or theme git applies to all levels of the fashion in dustry including haute couture, ready-to-wear, mass market, and street wear. The purpose of forecasting trend is to attract consumers, help retail businesses and designers to sell their brands. (Orrell) I have contributed several stories that focused on my interest in colour forecast, style and trend analysis, as well as beauty industry. I had finished a couple of runway reviews, such as the Spring/Summer 2014 Bridal Fashion hebdomad in New York and Spring/Summer 2014 Menswear. I also give a colour forecast for Spring/Summer 2014 and made a full mood board for our clients.I believe that the best fashion show is on the street, so doing street style analysis is one of my passions. It can be really inspiring to see how people flow and match their personal style creatively. Weather it is in Paris, London, New York, Milan or any other zmazing cities, photographers are there capturing the best style. For designers and the magazine editors, the photographs are the tool to help dictate th e trends. For the photographers and the models, it is art and expression. For the regular man/women spurt the street, it is a door to the fantast fashion a world of captivate and excietment. Street style photography had managed to bridge the gap between the practice real world and the dizzing world of fashion. To analyze street style was a great oppertunity to examine fashion not only from the trend perspective, but also from a social and economical list of how style transits from one to the next.As someone who has a background in pharmaceutical and fragrance, I couldn not help but notice that beauty trends are getting more attention than usual. Fragrances and decoratives are usually the main entry excite for luxury brands, which is why controlling the beauty products converse and marketing strategy is key.( Burberrys) It is not rare that the luxury brand want to put their hand on the fragrance and cosmetics business becausethey are the patriarchal tool for attracting aspi rational consumers. I had a closer look at Burberrys move on fragrance and the development of Sephora, a fast-growning fragrance and cosmetic retailer.I also explored issues relating to China, taking a stance on how fashion industry has invested in Asia market. China is bursting into the luxury retail world. The power of the Chinese consumer is growing. To succeed in the global market, companies need to capture the hearts of the 1.3 meg Chinese consumers. ( Bi et al. 253) With a proliferation of news on Chinese luxury consumers at home and abroad, I try to offer the best angle to some of the just about relevant content on luxury brands and Chinese consumer preferences. For example, the influence of the New Chinese first Lady and ASOSs good in Asia. Researching in consumer behaviors, I had hoped to find headline-worthy news and the lastest insights behind the red flag.Learning ValueDuring this internship, I have imporved my fashion editorial and creative writing. I have also expan ded my knowledge of retail business, the splendor of net working and team work, as well as the plus of visial communication.I published a large amount of fashion editorials and trend reports independently. These are my proudest references to my work and are wonderful additions to my portfolio. I truly appreicate that I was given the freedon to offer my own perspective on different affairs that were happening in the industry. It was a really good training deal of critical thinking and creative writing. I had also actively did interviews with galore(postnominal) talents in the fashion industry, overlap their philosophy of fashion with our readers. Some pieces were very successful because they are different from what the blog had before and brought a extraneous air to the content.I was amazed by both the artistry of fashion and the analytical business aspects. I liked that Retail Assembly offered participants different elements and perspectives of the business to stimulate critic althinking and promote life-long learning. I can now constantly probe into the strengths and weaknesses in a business strategy, providing me with great market awareness. I am also glad to have met Jennifer Pilkington, the forefather of the Retail Assembly and Guidiance and Consaltant. She is a senior merchant, also an instructor at Ryerson University, collaborator for the retail buying courses and workshops. Her personality and experience are the best model for me to strive toward my dream job. She makes me believe that fashion has the a side of intelligence.The splendor of team work and net working was highlighted during my internship. It is interesting that a team can brainstorm together and stir up a sparkle in a discussion. The Retail Assembly team fundamentally met once a week and discussed the latest fashion and retail news, searching for a good topic for the upcoming week. Interns also networked with each other, which can help one another in the future by sharing job and c ontact discipline. Having valuable, experienced contacts is helpful in the future for commencement new business or job hunting.Visual communication is potently emphasized in fashion industry. (Barnard 29 )The design concepts are communicated through visual aid and are described as the conveyance of ideas and information in forms that can be read or looked upon, such as illustration, colour, media and electronic resources. For me, the process of analyzing rumway and street style photos, my observation has become even more acute. It was a spectacular training process for eyes on colors and details, such as fabrics, texture or embellishment.ConclusionInternships provide a glimpse into different industries, allowing the interns to see whether they want to work in that field or not. Internships is important becase it allows to gain valuable experience in our areas of career interest. Often, the more experience students have, the stronger they are as the job scene in the future. To se arch a position that fit my career goal is crucial.I had excellent exposure to the global industry and learned the importance of great relationships with great people. What I really loved about Retail Assembly is that how well-operated they are. They started from a strong place a lot of academic- and industry-based research. The number of brilliant people who touch each one is remarkable. An interest in editorial work grew from my love for writing, and as an extension of that, Ive always had a insatiable curiosity for information, whatever the subject. I enjoy tutelage up on the latest developments in culture, art, music, film and fashion. Trend coverage is a way to connect the dots by looking for patterns and shifts in fashion similar to crafting an academic thesis, but one pertinent to business.Last but not least, this internship has taught me that casual learning has always been a part of our insouciant lives. The key is to want to know the knowledge instead of rigidly adheri ng to formalities. The working experience and learning process are invisible but the most valuable asset that we can gain. Taking initiative with passion is a chance to step ahead from other people in fashion industry. Being attentive to everything detail happen around will give you a nice surprise and new thoughts.Work CitedBajaj, Rahul. Retail Assembly KNOWMAG. July 2013. P54-55 Barnard, Malcolm. Fashion as Communication. London Routledge, 1996. Print. Bi, Xiaogang, et al. Chinese consumer ethnocentrism A field experiment. journal of Consumer Behaviour (May 2012), 11 (3), pg. 252-263 Chang, Wendi. Burberrys Move on Fragrance. Web log post. Retail Assembly. N.p., 29 May 2013. Web. 27 July 2013. Loxley, T. (1996, Jan 04). Fashion buyers forecast for spring. The Globe and beam (1936-Current). Internship. The Economist 27 Feb. 2010 37EU. Academic One File. Web. 1 Aug. 2013. Orrell, Rita Catinella. The Mysterious dodge Of Color Forecasting.Architectural Record 200.11 (2012) 53. Acade mic Search Premier. Web. 1 Aug. 2013. People Jennifer Pilkington. Interview. Weblog post. Retail Assembly. N.p., 25 Apr. 2013. Web. 3 Aug. 2013. Retail Assembly X KNOWSHOW. KNOWSHOW-BLOG. KNOWSHOW, 25 June 2013. Web. 28 July 2013. Scully, Kate, and Debra Johnston Cobb. Colour Forecasting for Fashion. London Laurence King, 2012. Print.Tiu, Valerie. THE INSEAM VOL. 71 RETAIL fictionalisation Vancouver Is Awesome. THE INSEAM VOL. 71 RETAIL ASSEMBLY Vancouver Is Awesome. Vancouver Is Awesome, 19 June 2013. Web. 04 Aug. 2013.