How well is Whole Foods Market performing from a strategic perspective? Essay

The antique elements of the strategyThere are chief strategies are WHOLE FOOD, WHOLE PEOPLE and WHOLE PLANET.* copeing the Highest step Natural and Organic Products AvailableThis is tell on image of in all victuals market. And John Mackey created the first market in highest pure tone pictorial and positive products. It is successful.* Satisfying and Delighting Our CustomersWorth of mouth is better than advertisement. Though the price to a greater extent big-ticket(prenominal) than the other market, if customers ache enough money, they are willing to subvert highest flavor and price natural and organic products in hearty nutriment market* Team Member Happiness and ExcellenceMake employee morality make customers happiness, self-colored Food Market put customer in first, employees in second, shareholders in the end.* Creating Wealth Through Profits & GrowthSell highest pure tone health nutriment in higher price not only earn much money but also flush toilet Survey of most or worse market demand* pity About Our Communities & Our EnvironmentGood environment about produce natural and Organic Products such as vegetable and animals emergence in their growth cycle without chemical pesticide and HormoneWFMs aggregate valuesThese core values are the soul of intact Foods Market.* Their deepest purpose as an government was helping support the health. Selling the highest lumber natural and organic products is their goal. right off our life is becoming better and better, and many a(prenominal) people more(prenominal) and more attention to their health. The price of Whole Foods Market are more expensive than other similar market, but customers also want to buy it. Because they have high quality products.* The customer is God. Company provides with the surmount customer service, more meaningful value products and has a competitive price to customers. Try to get hold of or exceed customer expectations as much as possible, and hence help conjun ction to improve other performance. So, satisfying and delighting customers is very important.* The company has a skilful internal environment. Let employees flock try their best to get a good job. Team members will communicate and work with each other and obtain the many kinds of information and knowledge. Employees bath seminal more ideas. Using the power of groups to make an effort to company.The key of contributed to Whole Foods Market success are highest quality, satisfying customers and team force.How well is Whole Foods Market performing from a strategic perspective? Is the strategy workings? Does the company have a winning strategy?The Whole Foods flaw stands for best- quality, organic goods, is performing well from a strategic prospective as they are increasing their locations and markets. They continue to provide healthy high quality foods and brands that are good for consumers, the environment, and their own growth in the industry. Whole food appeals to a greater s ocial responsibility and has a strong statistical distribution network.They have a competitive favor to other supermarkets because of their high and delightful products that they carry. This company had different acquisitions. One of the acquisitions Whole Food had was when they bought Wild Oats Market. This was a good acquisition Whole Foods made because it opened a clutch of opportunities to success as a better company. Whole Foods also has the advantage of a well-known name thats associated with a higher quality for supermarket products at more competitive prices.Whole Foods has a variety of products and brand selection. These included some 30,000 natural, organic, and gourmet food products and nonfood items. The company has a gigantic range of products including beverages, snacks, frozen items, pantry staples and different supplements. In addition, Whole Foods prize quality by nutrition, callerness, and appearance. This company put a lot of ferocity in the health of their customers therefore the company wants to offer the best quality possible.Recommendations1. Deferment of Expansion Market carrying cooperation approach is more cost-effective. You can also detection of this place is whether or not suitable for intact food to survive. The characteristics products and self-owned brand of the food put on the supermarket of cooperation to sale is very good way.2. Adjust Measures to Local Conditions each busy section or palmy business district faces high-end consumers is not the same. For example cooperation with the Chinese market , if whole food will open in Shanghai, because the Shanghai is the cosmopolitan city, The high-end supermarket tail end consumer groups will be mainly focused on a unconnected high-end consumers. High quality high level of the organic food will no longer be whole food characteristics, but can afford a high price of people would not less. If whole food market will locate in Xiamen, high quality high level of the organic foo d can be whole food characteristics, not like Shanghai that would have so many people to buy.3. Local Culture Internationalization is a huge barrier, mainland China is a large agricultural country, cooperation with the Chinese Farm, into some of the local culture, it can cut down the price, and also can helps to keep food fresh cooperation with the local farm, launch of the local characteristics of organic food, so as to get out more high-end consumers. Road transport conditions of China are good it has a great degree of protection for fresh food