Is Social Networking an Effective Marketing Tool Essay

grocery storeing StrategiesMany businesses have started to incorporate trade strategies as a appearance of increasing profitability. Small business can effect commercialize strategies to objective their commercialise more effectively and have a agonistical edge over competition. Lyndon Simkin, (2000) say If the adjust opportunities are pursued, customers are the right way probed, the right customers targeted with a trade proposition designed to give a business an edge over its rivals, it is senior high schoolly likely that customers will be satisfied, market share will rise in core target markets and profitability will accordingly support a viable future. Having a strategy in place will allow you to set objectives such as increasing your share of the market that your business watercoursely is in. commercialize strategies for small businesses are to develop the growth of the company. Analysing you target market and introducing a way in which you can target this market. T he following are how marketing strategy allows business to set objectivesCurrent harvest-time/current marketMarket penetration is a strategy of increasing your share of alive markets. You might achieve this by raising customers awareness of your products and service or finding spic-and-span customers.Current product/ naked marketMarket instruction is a strategy of finding and entering new markets with your current product or service range. The new market could be a new region, a new country or a new segment of the market.New product/current marketProduct phylogeny is a strategy for enhancing benefits you deliver to customers by improving your existing products and services or developing new ones.New product/new marketDiversification is a strategy that usually carries high costs and high risks. It often requires firms to adopt new ways of doing business and so has consequences remote beyond simply offering new products/services in a new market. It is therefore usually a strate gy to be take when other options are not feasible. http//www.is4profit.com/business-advice/sales-marketing/marketing-strategy.html marketing Tools OnlineThere are more marketing tools available for businesses to use and utilising the best one to fully work brand awareness for your product is vital. Geoffrey J. Simmons, (2007) realises Companies are finding that they are having to specify their marketing and branding strategies due to the unique characteristics of the internet and its capacity to diversify old rules.. Due to the growth of users using internet, marketing tools have been developed so that businesses can market their products online.Marketing online has been as an important way for business to create brand awareness and target customers effectively. Online advertisement is at one time seen as the most effective way of marketing therefore many different ways have been introduced to advertise on the internet. Amalesh Sharma, (2011) stated The development of data in tensive instruments, transformation of societal and relationship management, optimization of inquisition engine marketing, exclusive networking and other online resources are eliminating the traditional form of marketing. anticipate Engine Optimization MarketingSearch engines are seen as meaty way of companies to be seen by potential customers. Kristin Kennedy, Bonnie Brayton Kennedy, (2008) stated The rouge to being found by the right people at the right time lies with search engines. There are essentially two ways a customer will find a business put via a search engine, through an organic or a pay-per-click (PPC) listing. victimization a search engine you are allowing yourself to be found new customers but search engines dont offer differentiation so many of your competitors can be listed alongside you therefore not heavy(p) your business the competitive edge. Search engine optimization can be a less effective way for small business as it is marketed alongside big companies w hich was found out by Kristin Kennedy, Bonnie Brayton Kennedy, (2008) they stated a small manufacturer of gold jewelry will in all likelihood not get top billing over Tiffanys on the organic list, unless they spend a significant amount of time and bullion on developing their web site design and advertising. electronic mail MarketingSmall businesses have been using email marketing as a way of marketing their products and reaching out to the target market. Anita Jackson, Ray DeCormier,stated E-mail offers a promising tool to enhance brand loyalty as it helps marketers keep in touch with their customers on a regular creation at low cost. Small businesses are using this method to create and reach out to their target market. Using this mthod to market their business and product to create more brand awareness.http//www.emeraldinsight.com/journals.htm?issn=0263-4503& angstrom brashness=17& vitamin A recognize=3& angstromarticleid=854456& axerophthol test=html http//www.emeraldinsight.co m/journals.htm?issn=1061-0421& amperevolume=13& have sex=7&articleid=857868&show=htmlhttp//www.emeraldinsight.com/journals.htm?issn=1751-5637&volume=12& study=4&articleid=1937676&show=htmlDo you notion other ways of online marketing would benefit your company more?http//www.emeraldinsight.com/journals.htm?issn=0263-4503&volume=18&issue=3&articleid=854495&show=html ) Lyndon Simkin, (2000) (http//www.emeraldinsight.com/journals.htm?issn=0263-4503&volume=25&issue=6&articleid=1628110&show=htmlidb72) Geoffrey J. Simmons, (2007) .( http//www.emeraldinsight.com/journals.htm?issn=1751-5637&volume=12&issue=4&articleid=1937676&show=html ). Amalesh Sharma, (2011) Kristin Kennedy, Bonnie Brayton Kennedy, (2008) (http//www.emeraldinsight.com/journals.htm?issn=0140-9174&volume=31&issue=10&articleid=1746719&show=html)