Colgate Total IMC Analisys

MARKETING PLAN AND SITUATION ANALISYS The Toothpaste food market: concord to surveys done by commercialiseResearch.com and Red Summit Research (1) Americans, fagged US$ 5.2 Billions on oral exam c be products. That take represents an increase in 7% on the market gross gross sales over the previous year. general it increased 32.2% from 1996 to 2000 and its projected sales for 2005 amount US$ 6.7 Billion. The toothpaste and separate dentifrice products are the top oral care market account for US$1.8 billion stomach year. There are much than 300 companies that compete in the toothpaste market in the US. However, still a few fit significant shares of the overall market. Simmons grocery Research Bureau (1) reports that 93% of US adults use toothpaste, so the industry is somehow mature. This Market is regulated by the FDA ? solid food and Drug Administration. The authorization is responsible to verify the products components, its effectiveness and as the potential cons equences to a human beings health. According to Red vertex research (1), there are basically nine toothpaste types or segments split by their merchandise focus and main ingredients: whitening / anti smear         Regular (fluoride) anti tartar / anti plaque         baking hot soda Desensitizing         Re mineralizing Anti gingivitis         Natural Childrens          The Market can also be divided as the following(a) (2):         Sensory         Sociable         Worrier          autarkical Main clear sought         Flavor, package         Brightness of odontiasis and breath encrustation         Decay and tartar prevention          worth Demographics         Children         Teens, young adults          unripe families         Men Preferred brands         Colgate, Aim     !      miserly up, Ultra Brite, Aqua-Fresh         Crest, Colgate Total.         Brands on sale (1)          root system: www.ecrm-epps.com/Expose/V4_9/Oral.htm (2)         Source: Essentials of Marketing William D. Perreault, Jr., E. Jerome McCarthy, pg. 68 The market for toothpaste is highly competitive. Competitors include importantly fully grown corporations with substantially great resources. The high degree of brandmark recognition and grace associated with many of the Companys brand names are important factors in ones ability to compete effectively. Competitors are able... If you need to get a full essay, order it on our website: OrderCustomPaper.com

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